Dog is King

They actually care about the dogs

Had a small issue with my tracking number (courier's fault, not theirs), and the customer service team was on it immediately. They were so friendly and even asked for a picture of my dog once it arrived. You can tell this is a business run by actual dog people. Had a small issue with my tracking number (courier's fault, not theirs), and the customer service team was on it... Had a small issue with my tracking number (courier's fault, not theirs), and the customer service team was on it immediately. They were so friendly and even asked for a picture of my dog once it arrived. You can tell this is a business run by actual dog people.

Actually works for the night pacing

I was honestly a bit skeptical about the whole 'yellow' science, but I was desperate because my rescue paces the house the second the lights go down. I don't know how, but it works. The first night I put it down, he went straight to it and settled. It’s like he finally has a spot he can clearly see in the dark. The fabric is also really plush and washes well. I was honestly a bit skeptical about the whole 'yellow' science, but I was desperate because my rescue paces the... I was honestly a bit skeptical about the whole 'yellow' science, but I was desperate because my rescue paces the house the second the lights go down. I don't know how, but it works. The first night I put it down, he went straight to it and settled. It’s like he finally has a spot he can clearly see in the dark. The fabric is also really plush and washes well.

My dog abandoned his $200 bed for this

I bought this as a topper for the couch, but my Lab refuses to sleep anywhere else now. It’s super soft and has a nice weight to it, not flimsy like the cheap fleece ones you find at big box stores. It’s definitely bright, but seeing how much calmer he is makes it totally worth the pop of color in the living room. I bought this as a topper for the couch, but my Lab refuses to sleep anywhere else now. It’s super... I bought this as a topper for the couch, but my Lab refuses to sleep anywhere else now. It’s super soft and has a nice weight to it, not flimsy like the cheap fleece ones you find at big box stores. It’s definitely bright, but seeing how much calmer he is makes it totally worth the pop of color in the living room.

Super fast shipping & helpful team

I needed this before a trip to use as a travel anchor for my pup. I emailed to ask about shipping times, and the support team got back to me within an hour. They made sure it got shipped out that same afternoon. Really impressed I needed this before a trip to use as a travel anchor for my pup. I emailed to ask about... I needed this before a trip to use as a travel anchor for my pup. I emailed to ask about shipping times, and the support team got back to me within an hour. They made sure it got shipped out that same afternoon. Really impressed

Perfect for my senior girl

Our 14-year-old has cataracts and gets confused easily in the evenings. This blanket has been a lifesaver for her confidence. She can spot it from across the room and heads right for it. It gives her a safe place to land when she’s feeling unsure. Highly recommend for anyone with older dogs. Our 14-year-old has cataracts and gets confused easily in the evenings. This blanket has been a lifesaver for her confidence.... Our 14-year-old has cataracts and gets confused easily in the evenings. This blanket has been a lifesaver for her confidence. She can spot it from across the room and heads right for it. It gives her a safe place to land when she’s feeling unsure. Highly recommend for anyone with older dogs.

Finally, a brand using actual science

I love the philosophy behind this company. There are so many 'cute' pet products out there that are just for the owners' vanity. It’s so refreshing to buy something that is actually designed for the dog’s biology and vision. Great concept, great execution. I’m telling all my dog park friends about this. I love the philosophy behind this company. There are so many 'cute' pet products out there that are just for... I love the philosophy behind this company. There are so many 'cute' pet products out there that are just for the owners' vanity. It’s so refreshing to buy something that is actually designed for the dog’s biology and vision. Great concept, great execution. I’m telling all my dog park friends about this.